Due to increasing rumours and predictions of a highly anticipated and speculated product, Apple’s ‘hobby’ product has disappeared from the Best Buy inventory. The device which sold over 3 million units in 2011, with 1 million coming in the final quarter alone is now not available in Best Buy as the major retailer expects a release of Apple’s own rumoured TV.
The addition of features such as AirPlay in iOS 5 and AirPlay mirroring (for iPad 2, iPhone 4S and now Mountain Lion Macs) made the small TV media centre hub an attractive buy at only $100 or £100. Tim Cook announced the importance of the Apple TV when at GST.
It is a strange move for BestBuy to make as we don’t see an Apple TV set launch until the summer, maybe BestBuy know a little bit more than we do? It is very unlikely that we will see a release of Apple’s own TV set on March 7th with the rumoured release of the next iPad; it is more credible that it will arrive with the iPhone 5.